Announcing Rox: Your Revenue Operating System for the AI Era
Unifying data and streamlining workflows for modern revenue teams.
Accelerating Revenue Teams in the Applied AI Era: Introducing Rox
In an age where data drives business success, modern revenue teams are faced with an overwhelming amount of information from various sources. From Customer Relationship Management (CRM) systems to marketing automation, finance platforms, support tickets, and live product usage data, the silos created by these disparate systems can slow down sales processes and leave valuable insights untapped. Enter Rox, co-authored by Shriram Sridharan, Taeuk Kang, and Santhosh Kumar Manavasi Lakshminarayanan, which aims to revolutionize how revenue teams operate with a unified revenue operating system tailored for the applied AI era.
The Challenge: Overcoming Data Silos
In today’s dynamic market environment, revenue teams need access to real-time insights across various data points. Unfortunately, traditional approaches often lead to contentions where sales teams are not accessing the full breadth of information available to them. This results in missed opportunities and a considerable lag in decision-making.
Rox addresses this challenge by providing a revenue operating system that breaks down these silos, consolidating data from multiple sources into a single, actionable framework. With tools designed to enrich and automate go-to-market (GTM) workflows, Rox enables sellers to move beyond simple data reconciliation and into a realm of actionable intelligence.
Announcing Rox: Now Generally Available
We’re thrilled to announce that Rox is now generally available, with a robust infrastructure built on AWS and deployable across multiple platforms including web, Slack, macOS, and iOS. Our goal is straightforward: enhance sales productivity through AI-powered agents that seamlessly integrate and execute workflows.
Solution Overview
At Rox, we understand that revenue data is multifaceted, encompassing various elements from finance, support, product telemetry, and web analytics. To tackle these complexities, Rox employs a layered architecture built on AWS.
- System of Record: A unified, governed knowledge graph consolidates all essential data into one cohesive view.
- Agent Swarms: Intelligent agents interact with the knowledge graph, orchestrating complex workflows such as research, outreach, opportunity management, and proposal generation.
- Multiple Interfaces: Sellers can engage with these workflows across familiar platforms, whether on a web application, via Slack, or using mobile apps.
This architecture transforms CRM systems from passive record-keepers into active, intelligent platforms where teams can act on data immediately.
Advanced Features and Benefits
Rox has rolled out several features that extend from simple intelligence to full execution:
- Command: A new conversational interface that coordinates multi-agent workflows automatically.
- Research and Meet: Tools for deep account research and meeting transcriptions, turned into actionable insights.
- Outreach and Revenue Tracking: Personalized engagement and real-time pipeline updates empower teams to act decisively.
- Auto-fill Proposals: Generate tailored proposals instantly based on existing contextual data.
- Rox Apps: Modular extensions that allow users to incorporate specialized workflows directly into the platform.
- Mobile Notifications and Meeting Preparation: Our iOS and macOS applications deliver real-time alerts and streamlined meeting preparations.
Why Amazon Bedrock?
At the heart of Rox’s operation is Amazon Bedrock, providing the foundation necessary to process complex requests and multi-step workflows reliably. By leveraging Anthropic’s Claude Sonnet 4 model, Rox achieves a level of reasoning and orchestration unmatched in the industry.
Early Customer Impact
Feedback from our beta customers has been overwhelmingly positive, leading to significant improvements:
- 50% higher productivity among representatives
- 20% faster sales velocity
- Twofold revenue per representative
For instance, some organizations reported a staggering 40-50% increase in average selling price and a 90% reduction in prep time, facilitating faster deals and an unprecedented level of insight.
Join the Revolution with Rox
Our vision is clear: we want revenue teams to harness the power of an always-on agent swarm that drives engagement and propels pipelines forward. With Rox now available, we invite you to transform your sales processes. Get started today at rox.com or visit the AWS Marketplace. Together with AWS, we’re excited to continue building the AI-driven operating system that modern revenue teams need.
About the Authors
Shriram Sridharan is the Co-Founder and Engineering Head at Rox with a rich history at firms like Confluent and Amazon.
Taeuk Kang, a Founding Engineer, brings his expertise from Stanford to tackle AI research and engineering at Rox.
Santhosh Kumar Manavasi Lakshminarayanan leads Platform initiatives at Rox, having played leading roles in engineering at companies like StreamSets and Informatica.
In conclusion, as we continue to explore the potential of AI and data integration, Rox stands at the forefront, promising transformative change for revenue teams ready to embrace the future. Don’t miss out—be a part of the transformation today!