Maximizing Automation Success: Insights from Richard Brentnall at the Robotics & Automation Exhibition 2026
Key Takeaways from Brentnall’s Session on Overcoming Supply Chain Challenges Before Implementing Robotics and AI
Join Industry Leaders at Birmingham to Explore the Future of Logistics and Automation
Preparing for the Future: What Global Supply Chains Must Address Before Implementing Robotics and AI
The Robotics & Automation Exhibition, taking place on March 18-19, 2026, at the NEC Birmingham, promises to be an enlightening event for industry professionals, especially those at the forefront of supply chain management. One of the standout speakers will be Richard Brentnall, Group Logistics Director at Nomad Foods, who will delve into critical issues that need resolution before companies leap into the world of robotics and artificial intelligence (AI).
Understanding the Challenges of Automation
In Richard Brentnall’s session titled “Automation Failed To Save Us – What Global Supply Chains Must Fix Before Robots and AI Can Deliver Anything,” he will share valuable insights from his extensive 23 years of international experience in the FMCG, retail, and consumer sectors. Brentnall emphasizes that many automation programs fall short long before robots are introduced. The failure often lies in inadequate preparation of planning, data, and operational models that a company must establish to ensure automation can truly scale and deliver impactful results.
Key Topics to be Covered
During his talk, Brentnall will address pivotal aspects that organizations must consider, including:
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Why Most Automation Programs Fail: Understanding why these initiatives often stumble before implementing any robotic solutions is crucial for the success of future projects. Brentnall will uncover the common pitfalls and how to avoid them.
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Preparing for Automation: Brentnall will outline a strategic framework for planning data and operating models essential for successful automation. Companies must invest the time and resources to establish robust foundations that support scaling efforts.
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Leadership Blueprint: Finally, he will share insights on developing a leadership approach that enhances service levels, optimizes costs, and improves overall resilience through automation. This blueprint is vital for aligning team members and securing buy-in at all organizational levels.
Join the Conversation
As a seasoned expert, Brentnall’s discussion is a must-attend for any professional invested in evolving their supply chain operations. Registering for a free visitor pass will allow you to gain direct insights from industry leaders. You will also have the opportunity to connect with fellow professionals, sharing experiences and strategies.
Beyond Brentnall’s session, the Robotics & Automation Exhibition features a robust agenda that includes over 60 content-led sessions covering diverse topics such as AI for robotics, flexible automation, robot manipulation, and sustainability-focused robotics.
Networking Opportunities
The exhibition is co-located with IntraLogisteX, the Sustainable Supply Chain Exhibition, and the Fulfilment & Last Mile Expo. Combined, these events are expected to draw over 11,000 visitors, making it an unmissable opportunity for networking and knowledge sharing within the logistics and supply chain industries.
Final Thoughts
As we look toward the future, equipping ourselves with the right knowledge and strategies is essential for effectively implementing robotic solutions and AI in supply chains. Brentnall’s insights will be invaluable as we navigate the complexities of automation in today’s fast-paced market.
Join us at the Robotics & Automation Exhibition on March 18-19, 2026, at the NEC Birmingham. Register for free to secure your place and be a part of the conversation shaping the future of global supply chains. Your journey to automation readiness begins here!