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Peter Gittins: Starlink and Generative AI as Game Changers

Revolutionizing Farming: The Impact of Starlink and Generative AI on Agriculture

The Transformative Power of Technology in Farming

As we stand at the intersection of agriculture and technology, the pace of change is nothing short of remarkable. Innovations such as Starlink satellite broadband and generative AI are not just reshaping how we farm; they are revolutionizing the rural landscape itself.

Bridging the Connectivity Gap with Starlink

Until recently, many rural farms struggled with inadequate internet speeds—often as low as 1 Mbps. I can relate, as I’ve personally faced the frustrations of trying to upload files, join virtual meetings, or simply browse the web on my upland farm. But then I made the leap to Starlink, one of Elon Musk’s groundbreaking projects through SpaceX.

With speeds now regularly clocking in at 200-300 Mbps, it’s surreal to think my internet connection rivals that of many urban homes. Starlink does come with caveats: you need a clear view of the sky, a reliable power supply, and a monthly fee around £75, which can feel steep compared to traditional services. However, the advantages far outweigh the costs.

Reliable connectivity is a vital lifeline for modern farmers—it facilitates everything from signing up for subsidy schemes to moving cattle online, and even turns farms into “FarmTok” sensations. The consistent bandwidth removes one of the major barriers that have long hindered rural businesses: poor internet connectivity.

While some may hesitate due to personal views on Musk, the practical benefits of using Starlink make it a game-changer for many in the countryside.

Unlocking Potential with Generative AI

The second innovation making waves in the agricultural sector is generative AI, exemplified by tools like ChatGPT, Grok, and Gemini. Currently, I’m delving into these technologies in my academic research, focusing on their implications for UK agriculture.

Generative AI excels at sifting through complex documents, such as the daunting 170-page Sustainable Farming Incentive. With these tools, farmers can input their specific details, upload existing agreements, and explore various scheme options more efficiently than ever before.

The newer iterations even allow for interactive communication—meaning you can simply ask questions or share images and documents. If you’re able to articulate your query effectively, the AI can provide tailored and often insightful responses.

Not only do these tools offer convenience, but they also deliver instant, cost-effective (often free) advice. Although they aren’t perfect and should be fact-checked, they represent an incredible leap forward in assisting farmers to make informed decisions.

Conclusion

The technological landscape is rapidly evolving, and as we integrate innovations like Starlink and generative AI into our farming practices, we can expect transformative changes that will improve productivity, efficiency, and connectivity in rural areas. For those of us in agriculture, embracing these tools is not just beneficial; it’s essential for thriving in the modern world.


About the Author

Dr. Peter Gittins is an academic at Leeds University with a farming background from the Yorkshire uplands. He specializes in rural entrepreneurship, farm strategy, and the socio-political issues impacting agriculture.

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