Streamlining Marketing Compliance with AI: The PerformLine and Amazon Bedrock Partnership

Co-authored by Bogdan Arsenie and Nick Mattei from PerformLine

Introduction to PerformLine and the Marketing Compliance Landscape

The Problem: Navigating Complex Web Content for Compliance

Solution Overview: Harnessing AWS for Efficient Compliance Processes

Cost Optimizations: Enhancing Efficiency and Reducing Workload

The Role of Amazon Bedrock in Transforming Compliance Solutions

Future Plans and Enhancements: Innovating with Amazon Bedrock

Summary: Achieving Operational Excellence through AI-driven Compliance

About the Authors: Meet the Innovators Behind This Initiative

Transforming Marketing Compliance with AI: A Partnership Between PerformLine and AWS

This post is co-written with Bogdan Arsenie and Nick Mattei from PerformLine.

PerformLine operates within the marketing compliance industry, a specialized subset of the broader compliance software market. This sector encompasses various compliance solutions, such as anti-money laundering (AML) and know your customer (KYC) protocols. Specific to marketing compliance is the adherence to regulations and guidelines set by government agencies, which ensure that a company’s marketing materials and communications are truthful and not misleading. As pioneers in this field, PerformLine has conducted over 1.1 billion compliance observations over the past decade, leveraging advanced technologies to automate compliance processes comprehensively.

The Problem

Recently, one of PerformLine’s enterprise customers sought a more efficient method for conducting compliance checks on newly launched product pages. These pages often feature complex content that combines multiple products, necessitating context-aware interpretation to accurately reflect how consumers interact with information. By adopting AWS solutions, PerformLine has been able to use AI-driven processes to analyze these intricate pages in detail, hence capturing the nuanced relationships between various product elements.

Solution Overview

PerformLine has embraced Amazon Bedrock and generative AI to navigate their challenges. Their serverless, event-driven architecture seamlessly integrates with their existing systems. This advanced solution allows them to process and analyze millions of web pages affordably and accurately. The setup includes:

• AWS Services Utilization: Leveraging Amazon RDS, S3, EventBridge, SQS, and Lambda for operational efficiency.
• Dynamic Processing: From data ingestion to rules-based compliance checks, ensuring speed and reliability without compromising data integrity.
• AI-Powered Inference: Utilizing models such as Amazon Nova and Anthropic’s Claude for various tasks, ensuring that performance and cost are well-balanced.

Cost Optimizations

To further enhance efficiency, PerformLine implemented several cost optimization strategies:

1. Change Data Capture (CDC): Monitoring the web for changes avoids redundant processing, resulting in significant workload reductions.
2. Multi-Pass Approach: By structuring queries and extracting data efficiently, PerformLine has seen substantial improvements in both speed and accuracy, while controlling costs effectively.

Future Plans

Looking ahead, PerformLine is excited to explore Amazon Bedrock features like prompt caching and Flows to streamline generative AI tasks further. These tools will simplify orchestrating complex processes and enhance their capability to deliver rapid, insightful compliance checks.

Summary

PerformLine has successfully adopted a scalable, serverless architecture using AWS tools, enhancing their compliance workflow significantly. By employing AI, the company empowers its clients to navigate intricate marketing regulations more efficiently. Through their partnership with AWS, PerformLine is poised to transform how compliance is approached in the ever-evolving marketing landscape.

About the Authors

• Bogdan Arsenie: Chief Technology Officer at PerformLine, a seasoned leader in technological innovation with over two decades of experience across various digital sectors.

• Nick Mattei: Senior Software Engineer at PerformLine focusing on solutions architecture in AWS, an avid cyclist and skier outside of work.

This collaboration underscores a commitment to enhancing marketing compliance, transforming challenges into competitive advantages through innovation and advanced technology.