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Insights from the forefront of generative AI adoption: Deciding what’s next

The State of Generative AI in the Enterprise: Navigating the Future of Gen AI Adoption

The Deloitte AI InstituteTM has recently released its first wave of a quarterly survey at the World Economic Forum’s annual meeting, focusing on the state of Generative AI in the enterprise. The report, titled ‘The State of Generative AI in the Enterprise: Now decides next’, provides insights from over 2,800 Director to C-suite level respondents across six industries and 16 countries.

One of the key findings from the report is the high level of excitement surrounding generative AI, with transformative impacts expected within the next three years. Many leaders express confidence in their organization’s generative AI expertise, although those with very high expertise feel both positive and pressured about it.

Interestingly, the report highlights that current generative AI efforts are more focused on efficiency, productivity, and cost reduction rather than innovation and growth. Most organizations are also relying on off-the-shelf generative AI solutions, indicating a potential lack of customization and innovation in this area.

Talent, governance, and risk management are identified as critical areas where generative AI preparedness is lacking. Additionally, leaders are increasingly aware of the significant societal impacts of AI and are calling for more regulation and collaboration globally.

Looking ahead, the next wave of surveys will continue to track the integration of Generative AI in the enterprise, with a deeper focus on innovation, enterprise transformation, and trust. This ongoing research will provide valuable insights for leaders looking to make well-informed decisions about AI policy, strategy, investment, and deployment.

Overall, the Deloitte AI Institute’s quarterly survey sheds light on the current state of generative AI in the enterprise and how actions taken now will shape the future of AI adoption and its potential benefits. As AI continues to evolve and reshape industries, it is crucial for organizations to stay informed and proactive in their approach to harnessing the power of AI for growth and innovation.

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