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Tennessee governor signs ELVIS Act into law, protecting artists from AI

Tennessee Governor Bill Lee recently signed the Ensuring Likeness Voice and Image Security Act, also known as the ELVIS Act, into law. The ELVIS Act is aimed at protecting artists from potential misuse of their likeness, voice, and image by artificial intelligence (AI) technology.

In a world where AI is becoming increasingly prevalent in everyday life, it is essential to take measures to ensure that artists’ rights are protected. The ELVIS Act is a significant step in this direction, providing legal safeguards for artists and creators against unauthorized use of their work by AI systems.

The signing of the ELVIS Act comes at a time when concerns about bias and discrimination in AI systems are at the forefront of public discourse. A recent study conducted by researchers at Stanford Law School highlighted the potential for AI chatbots to exhibit biases based on factors such as race and gender.

The study found that AI chatbots, such as OpenAI’s ChatGPT 4 and Google AI’s PaLM-2, displayed significant disparities in their responses based on the names associated with race and gender. This underscores the importance of implementing measures like the ELVIS Act to protect artists from potential biases and discrimination in AI systems.

The researchers also identified biases in various scenarios, including purchasing decisions, chess matches, public office predictions, sports rankings, and hiring advice. These biases were found to disproportionately disadvantage Black people and women, highlighting the need for accountability and transparency in the development and deployment of AI technology.

While it is crucial to address these biases and ensure fairness in AI systems, researchers also acknowledge the complexities of tailoring advice based on socioeconomic factors. There may be legitimate reasons to adjust recommendations based on users’ backgrounds, but it is essential to do so in a way that is mindful of potential biases and discrimination.

Overall, the ELVIS Act represents a significant milestone in the effort to protect artists from the potential harms of AI technology. By enacting legal safeguards and promoting awareness of biases in AI systems, policymakers and researchers can work towards a more equitable and inclusive future for all creators and individuals affected by these technologies.

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