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Meta shows that the hype surrounding AI has its limitations

Unlock the Editor’s Digest for free: Meta’s AI ambitions and investor fatigue

Are you a fan of the Financial Times and interested in getting a closer look at the stories that the Editor herself finds most compelling? If so, you’ll want to unlock the Editor’s Digest for free, featuring Roula Khalaf, the Editor of the FT, as she selects her favorite stories in this weekly newsletter.

One recent story that caught my eye from the Editor’s Digest is about the changing landscape of investor tolerance for extravagant corporate spending on artificial intelligence. Meta, formerly known as Facebook, has been a leader in the tech industry when it comes to AI projects. However, with revenue growth slowing and costs rising, shareholders are becoming more cautious.

Meta has been praised for its in-house development of generative AI projects and recently announced its first designed chip for running AI models, as well as the latest version of its generative AI model, Llama 3. Despite this technological prowess, questions remain about the company’s AI strategy. With no clear timeline for revenues and increasing infrastructure costs, Meta is pouring billions of dollars into AI without a definitive plan for monetization.

Integrating generative AI into products like Instagram and Facebook is one way Meta is attempting to boost user engagement. However, it remains to be seen whether these efforts will be enough to compete with platforms like TikTok, which have captured a larger share of users’ time. Additionally, the company’s revenue still primarily comes from digital advertising, with AI projects representing a small part of the overall business.

It’s clear that Meta has big plans for AI, but the uncertainty surrounding the company’s strategy and timeline for monetization has investors on edge. While Meta has the funds to continue investing in AI, the scale of its ambitions is only just starting to emerge.

If you’re interested in staying up-to-date on stories like these and more, be sure to sign up for the Editor’s Digest for free. It’s a great way to get exclusive insights from Roula Khalaf and dive deeper into the stories shaping the world of business and technology. Unlock the Editor’s Digest today and start exploring the latest and most intriguing stories handpicked by the Editor of the FT.

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