Exploring the Future of Sportswear at On Labs Tokyo: A Fusion of Technology and Human Insight
Unleashing LightSpray™: A Revolutionary Step in Sustainable Manufacturing and Design
The Power of Athlete Feedback and Community Collaboration in Innovation
On Labs Tokyo Shows the Future of Sportswear
At On Labs Tokyo, the cutting-edge intersection of innovation and design is on full display. This unique experience center, nestled in Japan’s vibrant capital, is showcasing how the Swiss sportswear brand On is transforming the landscape of sports apparel. From September 13-21, 2025, visitors are invited to witness a remarkable demonstration of technology—a robot that can spray a complete, ultralight shoe upper in just three minutes. This event isn’t just a glimpse into advanced manufacturing; it embodies how On is harmoniously blending technological advances with a profound appreciation for human-centric design.
On’s LightSpray™ Revolution
At the core of this innovation is On’s LightSpray™ technology, which revolutionizes the way shoe uppers are produced. Guided by Swiss engineering principles of precision and efficiency, this new manufacturing process allows for the seamless creation of shoe components in a single step. As Johannes Voelchert, Senior Lead for Innovation Technology Exploration, explained, “LightSpray™ is the future. It is a radical sustainable technology. We can develop new designs by manipulating filament into several shapes.”
Not only does LightSpray™ streamline production—resulting in a drastic reduction in manufacturing time—it also aligns with sustainable practices. By minimizing waste and cutting carbon emissions by 75% compared to traditional racing shoes, this technology doesn’t just enhance performance; it also contributes positively to the planet. The first shoe to showcase this innovation, the Cloudboom Strike LS, is a marvel in its own right, weighing in at just 170g while providing a seamless, precision fit.
Feedback, Community, and the Athlete Experience
While On’s innovations lean heavily on advanced robotics, the brand remains firmly rooted in the human experience. Athlete feedback plays an indispensable role in driving their design philosophy. Pablo Erat, Director of LightSpray™, emphasizes the significance of athlete partnerships in their development process: “This is not only about validating something we have developed; it’s how their ideas can spark completely new dimensions.”
At On Labs Tokyo, the community aspect is rich and engaging. The space offers activations—such as athlete talks, workshops, and community runs—designed to bring together the city’s sports community. Events foster face-to-face connections, allowing athletes to share their insights and experiences directly with the design team.
Furthermore, On collaborates closely with elite athletes, including Olympic medalist Hellen Obiri and two-time Tokyo marathon winner Sutume Asefa Kebede, who have been testing development versions of LightSpray™ shoes. Thanks to the rapid prototyping capabilities that LightSpray™ offers, feedback can be swiftly integrated into design iterations, ensuring that each product is not just innovative, but also tailored to meet the specific requirements of each athlete.
A Shared Journey
On Labs Tokyo isn’t just a flashy tech showcase; it’s a philosophy that champions the balance of human input and technological advancement. Visitors can participate in personalized running analyses, try the latest products, and see LightSpray™ technology in action. The message is clear: innovation is a shared journey. By engaging with the community and prioritizing the insights of athletes, On is reshaping sportswear while staying true to the human element.
In a world increasingly driven by automation, On’s approach sets them apart. The brand embodies the belief that even the most advanced technology should rest on a foundation of creativity, community, and a commitment to enhancing human performance. As we look toward the future of sportswear, On’s journey serves as an inspiring model—proving that the heart of innovation beats strongest when it is connected to the pulse of the community it serves.