Bridging Technology and Human Potential: My Journey as a Technical Translator
This heading encapsulates the essence of your role, highlighting the connection between technology and human experience while emphasizing your personal journey.
The Technical Translator
If I had to describe what I do in simple terms, I would say that I build bridges. As Chief Marketing Officer in a global B2B industrial environment, I’ve consciously chosen to position myself as a translator. My role is to convert market dynamics into technological direction, turning technological capabilities into strategic value for our customers.
Throughout my career, I’ve navigated the spaces between engineering teams and executive boards. While I’m not the engineer who designs robotic arms or writes their control algorithms, I ensure that technological capabilities align with real industrial priorities. This requires interpreting market signals and translating them into strategic direction. My mission is to make advanced technology meaningful for customers navigating their own transformation journeys.
In highly technical environments, my role might sometimes seem secondary to engineering specialization. However, in our increasingly volatile industrial landscape, the ability to connect markets and technology is essential. Technology creates value only when it addresses a clear need and fits into a broader industrial vision. Helping to make this alignment a reality has been a defining thread of my professional identity.
Life Lessons
My relationship with technology began long before my career did. My grandfather, born in 1919, lived through war and captivity. During those difficult years, he taught himself about aircraft engines, believing knowledge was freedom. As a young child, his stories about airplanes and space exploration inspired me. I’ll never forget his advice: study mathematics, technology, and English, and nothing will stop you. Today, that wisdom resonates with me as I realize education paves the road to independence.
Discovering Technology
At eight years old, I received my first computer, along with a BASIC programming manual. I remember the thrill of typing commands and seeing the screen respond. It felt like discovering a hidden mechanism behind reality—give instructions, and something happens.
Simultaneously, I nurtured a deep interest in literature and languages. I sought to understand how different cultures think and how ideas traverse borders. This dual interest has stayed with me; I believe science and culture truly complement one another.
Human-Centric Automation
When I entered industrial automation, I didn’t see robotics as a narrow technical discipline. Instead, I recognized it as a transformative shift influencing how industries function and how societies evolve. Robotics and artificial intelligence enhance production systems and reshape how people work, learn, and organize knowledge.
I believe technology must be guided with awareness. Automation should enhance human capabilities and deepen understanding, not replace critical thinking. Studying engineering shouldn’t exclude studying history, and working with algorithms shouldn’t diminish the importance of language.
Leading this transformation responsibly requires more than technical competence; it demands perspective. The industrial transition ahead calls for leaders who can connect engineering with economics, strategy with operations, and innovation with societal impact.
Alchemy and Experience
Looking back, I realize that serendipity has played a meaningful role in my career. I’ve worked across diverse industries, from traditional sectors to complex global environments. I found myself joining organizations during significant change—structural, cultural, and strategic shifts all occurring simultaneously.
My experience in heavy industry and oil and gas has been particularly valuable. These sectors demand operational discipline and long-term planning, reinforcing my belief that automation and digitalization are cross-industry enablers. I’ve learned that while robotics sets the stage for transformation, the real challenge lies in bridging legacy systems with future models.
I Chose Comau Twice
I chose Comau twice in my career. The first time was fueled by curiosity. As a child, my father drove past Comau’s headquarters on the way to school. I would gaze at the buildings and wonder what happened inside, mesmerized by the red industrial robot in front. Stepping inside Comau as a young engineer felt like entering a long-imagined world.
The second time, I returned as an executive, fully aware of the responsibilities my role entailed. Comau embodies decades of engineering depth and system integration expertise, rooted in strong Italian industrial culture. My mission within the leadership team has been to safeguard that heritage while preparing the company for the next stage of global automation, reinforcing diversification, supporting resilience, and enhancing competitiveness in a changing landscape.
Transforming a company with such a legacy requires balance. We must preserve rigor while encouraging agility and fostering a culture that builds on the past while focusing on the future.
What This Award Means to Me
Being recognized among the Top 11 Women in Automation is meaningful beyond personal recognition. In Europe, women represent a significant share of STEM graduates, yet their presence in advanced technology and industrial roles remains limited. In Italy, female participation in the high-tech industry is still below the European average.
This reality reflects a deep structural challenge. Industrial transformation requires leveraging the full range of available talent, regardless of gender or identity. As a leader in a global advanced automation company rooted in Italy, I feel a personal responsibility to contribute to widening access and visibility in this field.
Thoughtful Progress
Today, my grandfather’s lesson on knowledge as freedom is more relevant than ever. As the mother of twin daughters, I see how they seamlessly move between science and creativity. They envision futures shaped by both technical competence and human sensitivity.
For me, this freedom to envision diverse paths without limits represents true progress. My grandfather believed that mathematics, technology, and English could open any door. I was encouraged to explore technology with confidence.
I remain convinced that the future of automation will demand leaders who blend technical strength with cultural awareness and strategic responsibility. As robotics advance, the real question will be how carefully we guide that progress and how intentionally we center human development.