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Understanding Decision-Making Through Keynes’s Beauty Contest and AI Limitations

Nearly a century ago, renowned economist John Maynard Keynes introduced a thought experiment known as the “beauty contest” to illustrate a fascinating aspect of human decision-making: when success hinges on predicting what others will do, individuals are often compelled to think not just about their preferences but about the preferences of the crowd. Rather than choosing their personal favorite, participants must outthink and second-guess their fellow contestants, leading to a complex interplay of reasoning.

The Rise of Strategy Games

Building upon Keynes’s foundational concept, modern economists have transformed this idea into strategy games that probe the depths of our cognitive processes. It’s a challenge where our latest chatbots, keenly designed for prediction and adaptation, seem well-equipped to excel.

Chatbots Overestimate Us

A recent experiment conducted by a team from HSE University tested the assumption that chatbots could accurately predict human behavior in strategic games. The researchers discovered that leading language models, like ChatGPT-4o and Claude-Sonnet-4, often overrate the rationality and foresight of human players. In the classic “Guess the Number” variant of Keynes’s contest—where players choose a number between 0 and 100, aiming for a fraction of the group’s average—these AI models consistently predicted human choices as more sophisticated than they truly were.

The Experiment Explained

Dmitry Dagaev and his colleagues recreated 16 classic Guess the Number experiments featuring diverse participant groups, ranging from economics students to emotionally primed attendees. Chatbots received game rules and profiles of their opponents, allowing them to select numbers while justifying their reasoning.

Interestingly, when facing game theory experts, the models leaned towards lower numbers, presuming that players would engage in deeper logical reasoning. Yet, when opponents were less experienced, the chatbots adjusted their guesses upward.

Smart Adaptation, Wrong Calibration

While the chatbots demonstrated flexibility and adapted to their opponents’ descriptions, they often overestimated the depth of human reasoning. Many players do not iterate multiple layers of logic, stopping at the first or second stage. This disconnect meant the chatbots often landed below the winning range, resembling strategies more suitable for chess tournaments than casual family games.

What Language Models May Miss

In more simplified two-player scenarios, language models struggled to identify a dominant strategy. Despite their clear reasoning and adjustments based on opponent profiles, they often did not converge on moves that experienced strategists would immediately recognize. This demonstrates a crucial limitation in current AI models: they can miss obvious equilibria even in straightforward settings.

Tuning AI to Human Reality

Understanding the implications of the beauty contest extends beyond theoretical exercises. It has real-world applications, especially in fields like finance where traders must anticipate market behavior. If AI assistants in trading or negotiation tools are stacked with assumptions about rational human behavior, they risk making decisions that appear theoretically sound but fail in practice.

The take-home message? It’s not about discarding AI; it’s about refining it to align with human reasoning patterns.

Making Chatbots Compatible with Humans

The team’s findings carry significant weight as AI increasingly steps into roles with substantial social and economic impact. In these positions, excellence isn’t about superhuman intelligence but rather compatibility with human behavior.

Improving Language Models

To enhance human-AI interactions, we must train chatbots on datasets that represent how real people think. Strategies should include improving the models’ ability to gauge opponent sophistication in context rather than relying solely on parameters established by rules.

The Road Ahead

This research offers critical insights: it’s not that AI cannot predict human behavior, but that it requires better foundational assumptions. Efforts such as calibrating models to reflect realistic strategic depths, testing against diverse human samples, and stress-testing in two-player environments are all actionable pathways.

As we integrate AI into everyday decision-making, it is essential to remember that while humans are capable thinkers, they are not infallible. A nuanced understanding of this will ensure AI serves as an effective partner in navigating the complexities of markets, negotiations, and group dynamics.

In conclusion, the journey toward harmonizing AI behavior with human reasoning is ongoing, but it promises to foster a future where technology and human insights work in tandem for greater efficiency and better decision-making outcomes.


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